US-OWNED MARYGOLD & CO ACQUIRES NORTHAMPTON-BASED ASSET MANAGEMENT
Capital and Trust - June 23, 2022 -
Fintech Marygold & Co has entered the UK financial advice market with the acquisition of Tiger Financial & Asset Management.
Tiger is based in Boughton, Northampton and its core business is managing clients’ financial wealth across a diverse product range. Tiger has approximately £42m in assets under advice. Keith Halford the founder of Tiger will remain with the business along with his team under the deal which has completed.
Keith Halford said: “I am delighted that Tiger has become part of the Marygold Companies family and look forward to continuing to advise Tiger’s clients and maintain the high standards of service they have come to appreciate.”
Marygold & Co is part of The Marygold Companies Group. The US-based parent group is a holding company founded in 1996 with subsidiaries in financial services, food manufacturing, printing, security systems, and beauty products across the US, New Zealand, Canada and the UK. Its is a fintech with a specialism in digital banking. It intends to leverage its proprietary fintech capabilities to provide ‘bionic’ wealth management services to UK clients through a combination of app-based functionality which will be enriched by access to financial advisers.
CEO of Marygold & Co. (UK) Matthew Parden, said of the firm first UK deal: “The acquisition of Tiger is a very important first step for Marygold & Co. in the UK, giving us the initial regulatory license to be able to grow and expand our advice services to new clients. We are hugely encouraged by the coming opportunity to leverage our highly transformative fintech capabilities within the UK financial advice market, which is ripe for change.”
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What this acquisition means for the buyer
For Marygold & Co, the acquisition of Tiger Financial & Asset Management represents its entry into the UK financial advice market. By acquiring an established firm with approximately £42m in assets under advice, the transaction provides an initial operational and regulatory foothold within a new geography. The retention of Tiger’s founder and advisory team may support continuity for existing clients while enabling Marygold to build its presence in the UK.
The acquisition also aligns with Marygold’s broader strategy of combining technology-led solutions with traditional financial planning services. Integrating Tiger’s existing client base with the group’s fintech capabilities may allow for the gradual development of a hybrid service model. As a first UK deal, this transaction is likely to form part of a wider expansion strategy within the financial advice sector.
What this means for sellers in the sector
For owners of UK-based wealth management and financial planning firms, this transaction highlights the potential for interest from international and technology-led buyers entering the market. Firms with established client bases and recurring revenue models may be particularly relevant to buyers seeking an initial presence in the UK.
The continuation of Tiger’s leadership and team also reflects a structure where sellers may remain involved post-transaction, supporting client retention and operational continuity. For some business owners, this type of arrangement may offer a balance between realising value and maintaining involvement in the business, depending on individual objectives.
Market trend context
The UK financial advice and wealth management sector continues to attract interest from both domestic consolidators and international entrants. Increasing demand for digital functionality, alongside ongoing regulatory and operational pressures, is contributing to a shift towards more scalable and technology-enabled business models.
At the same time, cross-border acquisitions are becoming more common, with overseas firms using acquisitions as a route to establish a regulated presence in the UK. The integration of fintech capabilities with traditional advisory services is an emerging theme, as firms explore ways to deliver a combination of digital access and adviser-led support.
How Capital & Trust typically supports transactions like this
Capital & Trust acts as a business broker, identifying and introducing potential acquisition opportunities to buyers seeking to enter or expand within the UK market. The firm facilitates introductions between parties and helps initiate early-stage discussions where there is potential alignment.
Where appropriate, Capital & Trust may assist in coordinating communication between buyers, sellers, and their appointed professional advisers. Its role is limited to originating and facilitating introductions, with all regulated financial, legal, and tax matters managed by advisers engaged directly by the parties.
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