M&G COMPLETES ACQUISITION OF PLYMOUTH -BASED IFA

M&G has acquired Continuum (Financial Services) LLP. The deal, which was first announced in August last year will see M&G acquire the Plymouth-based IFA business for an undisclosed sum. It has completed its acquisition of 49.9% of IFA Continuum (Financial Services) and agreed to buy out the remainder over the next two years.

Established in 2014 by founding partner Martin Brown. It has 63 IFAs operating nationally under the Continuum brand. Continuum has more than £1.6bn in assets under influence and about 15,000 clients.

Martin Brown said: “The increasing demand for high-quality financial advice offers a great opportunity for us to increase our scale and progress our long-term ambitions of becoming a true household brand. Partnering with M&G enables us to accelerate the growth of our business sustainably, increase our national footprint of high-quality individuals, and enhance our offering to clients, without our advisers losing any of their independence. It ensures Continuum will progress its growth plans whilst importantly retaining a ‘home for life’ for clients, advisers, staff and future generations to come.”

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