Loyal North


Capital and Trust - August 23, 2023 - 0 minute read

Loyal North, a rapidly growing business adviser acquirer, has recently completed the acquisition of Paul Wallis Financial Solutions, a prominent financial advisory firm led by Chartered Financial Planner Paul Wallis. This strategic move is aimed at bolstering Loyal North’s footprint in the South East region.

The integration of Paul Wallis Financial Solutions will see it becoming part of Loyal North’s regional enterprise, H&D Financial Planning, situated in Maidstone, Kent. While the financial details of the transaction remain undisclosed, it signifies a significant advancement for both entities.

As part of the deal, Mr. Paul Wallis will take on a pivotal role as a senior Financial Planner at H&D Financial Planning. The acquisition will contribute an additional £40 million of client funds to Loyal North, a company that already boasts a substantial £1.5 billion in assets under advice or management.

Established in West Malling, Kent, Paul Wallis Financial Solutions has been dedicatedly serving its clients for over 13 years. Mr. Wallis expressed his satisfaction with the merger, stating, “Our priority has always been our clients, and that’s why the blend of H&D’s approach with Loyal North’s personalized and regional focus resonated perfectly with us.”

H&D’s joint managing directors, Simon Evans and Will Green, view this acquisition as the initial stride towards their ambition of expanding Loyal North’s presence in the South East to a comprehensive £300 million holistic Financial Planning enterprise. They recognise Paul Wallis’s commendable efforts in building a successful business and eagerly anticipate propelling the combined entities into the next phase of growth.

Loyal North has a strong national presence, overseeing the management of over £1.5 billion in client wealth. The company specialises in acquiring firms with well-established local branding and entrusting the local teams with day-to-day operations and regulatory responsibilities.

A noteworthy facet of Loyal North is its affiliation with the larger global financial services conglomerate, Fusion Group. Loyal North’s overarching strategy focuses on augmenting its business by acquiring local Financial Planning practices while also investing in innovative technologies to introduce novel ways of delivering financial advice.

Loyal North’s recent acquisitions include Hertford-based GPFM Chartered Financial Planners, Milsted Langdon Financial Services—an amalgamation of Financial Planning and accountancy expertise with offices in the South West and North East—H&D Financial Planning, Lowland Financial headquartered in Scotland, and MacBeth Currie, also rooted in Scotland. The company additionally operates an online advice and investment platform named JustFA, catering to advisers.


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